In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the wrong impression. Most important for marketers, a stale profile means you’re losing out on the chance to build thought leadership clout and keep your company’s brand top of mind.
Here are seven reasons your LinkedIn profile might be coming across as a social media hot mess.
Your LinkedIn photo should make potential employers or business partners feel comfortable with you immediately. Would you show up for a business meeting, beer in hand? Would you wear a strapless party dress? Not likely. Your photo should express “relaxed and at ease,” yes. But make it an energetic, in-your-element, confidence-exuding ease.
The only thing worse than an unprofessional photo is no photo at all. A profile page with a picture is seven times more likely to be viewed than a page without one. So put on your favorite (work) outfit, grab a friend you trust, think of a great moment from your last vacation, and get some good shots of yourself. It’ll be worth it.
Uploading your resume to LinkedIn is just a start — but it’s a critical start. If you haven’t included recent job history and education, your profile says loud and clear: “I’m not really serious about this LinkedIn thing yet.”
Try this: Do a quick Internet search of three colleagues. Do their LinkedIn profiles show up near the top of the list? What happens when you search for yourself? Are you happy with the results? LinkedIn profiles tend to be indexed highly on all the major search engines, which means that your profile is much more than an online resume — it’s your professional identity.
An active page is an effective page. To gain any traction with co-workers, peers, and future employers, you have to share on a regular basis. Status updates show up on the homepage feeds of everyone in your network, so updating frequently is an easy way to keep your name (and your brand) in their field of vision. Share information that’s helpful, educational, inspiring, and sometimes entertaining. Keep your updates generally upbeat and relevant to your field of expertise, and post regularly.
When you find a mobile app that looks great, but no one has yet recommended it, do you download it, or do you move on to something with 36 five-star reviews?
You probably feel better paying $1.99 for something at least a few people like, right?Same goes for recommendations on LinkedIn. When people vouch for you on your profile, it might not make or break a potential employer’s decision to contact you, but it’ll raise her comfort level.
LinkedIn has made the recommendation process beautifully painless. Yes, you should still speak to anyone you’re requesting a recommendation from, or at least write a personal note. But emphasize that you respect that person’s time. Recommendations are meant to be short, concise, and to the point. Each should take only about 10 minutes to write. Request a reco within a couple of weeks after completing successful projects, and they’ll accumulate in no time.
Business is social. Hiding out in a cubicle for eight hours a day without speaking to the people around you has never been a good career choice, and it’s not a good move to behave that way online, either.
LinkedIn has made it supremely simple to connect socially with people inside and outside your immediate circle. Liking, commenting, and sharing are all great ways to network, get on the radar of influential folks in your space, and stay in touch with colleagues near and far. Plus, with LinkedIn’s mobile app, you can access the latest news and topics that are hot with your network and the companies you follow, share instantly, as well as direct message your connections, including prospects and clients — from anywhere.
LinkedIn Groups act as social networking hot spots that many members can’t imagine doing without. So, if you haven’t yet joined a group, give it a spin. It’s a great way to get noticed, share and collect ideas for marketing and content efforts, and build thought leadership.
Just as with your local PTA or Chamber of Commerce, the LinkedIn groups you join and participate in can act as badges of honor. I mean, who doesn’t want to show up as a top contributor of a popular, influential group? Be proud of the organizations you represent or belong to, and check in with them often.
This one may be new to you, so listen up. You can now showcase a rich media portfolio on your LinkedIn profile: Slideshare decks, infographics, videos, eBooks, and more. We call it “building your treasury,” because this is where it’s okay to show off all the gems you’ve designed and produced throughout your professional life.
Whether you’re a chef, makeup artist, marketer, or journalist, you can now house all your important work in the place that makes the most sense: your LinkedIn profile.Here are some great examples.
If you’re hiding a hot career behind a messy LinkedIn profile, it’s time to make some changes and take control. Take these lessons to heart, and you’ll build a personal brand that is worthy of your past endeavors, and that can help you land the next sizzling opportunity to come your way.
7. Assess the cultural landscape. Successful change programs pick up speed and intensity as they cascade down, making it critically important that leaders understand and account for culture and behaviors at each level of the organization. Companies often make the mistake of assessing culture either too late or not at all. Thorough cultural diagnostics can assess organizational readiness to change, bring major problems to the surface, identify conflicts, and define factors that can recognize and influence sources of leadership and resistance. These diagnostics identify the core values, beliefs, behaviors, and perceptions that must be taken into account for successful change to occur. They serve as the common baseline for designing essential change elements, such as the new corporate vision, and building the infrastructure and programs needed to drive change.
8. Address culture explicitly. Once the culture is understood, it should be addressed as thoroughly as any other area in a change program. Leaders should be explicit about the culture and underlying behaviors that will best support the new way of doing business, and find opportunities to model and reward those behaviors. This requires developing a baseline, defining an explicit end-state or desired culture, and devising detailed plans to make the transition.
Company culture is an amalgam of shared history, explicit values and beliefs, and common attitudes and behaviors. Change programs can involve creating a culture (in new companies or those built through multiple acquisitions), combining cultures (in mergers or acquisitions of large companies), or reinforcing cultures (in, say, long-established consumer goods or manufacturing companies). Understanding that all companies have a cultural center — the locus of thought, activity, influence, or personal identification — is often an effective way to jump-start culture change.
A consumer goods company with a suite of premium brands determined that business realities demanded a greater focus on profitability and bottom-line accountability. In addition to redesigning metrics and incentives, it developed a plan to systematically change the company’s culture, beginning with marketing, the company’s historical center. It brought the marketing staff into the process early to create enthusiasts for the new philosophy who adapted marketing campaigns, spending plans, and incentive programs to be more accountable. Seeing these culture leaders grab onto the new program, the rest of the company quickly fell in line.
See the other 8 Principles here
Go where the people are and give them a reason to engage
The marketing mantra – go where your audience is – isn’t just for B2C brands. Business leaders are people too. They use social networks, comment on posts and share interesting content. And really, that is the key. B2B brands can use (and have used) social media to attract people’s attention. Maybe they’ve told a story, or set a challenge to overcome.
With social media, a whole world of engaging content is open to B2B companies. It’s not just about cold calling and promotional leaflets anymore. There are dozens of B2B businesses, large and small, that are excelling at social media marketing. To be successful, each one has had to plan every campaign thoroughly. What would a win look like? Did they have the resources to create and run the best campaign possible, and to deal with a spike in site traffic or new business?
These are just some of the questions that need answers before a business launches a social campaign, because if it strikes a chord, the results can be mind-blowing.
On lifechngr.com I post a ton of business articles, productivity articles and other pertinent information around life in the business world and changes that are occurring right before our very eyes. Well, this post is about something that changed me personally. Organization.
I’m not a very organized person. I like to think I am by saying I keep everything in stacks. I work on organization by reading books like Getting Things Done or other books about building a system around completing tasks. I am a task oriented person and I am a doer so this is why I humbly submit to you today that I signed up for @alejandradottv’s blog and spent 3 days organizing as she asked me to.
Day One, we cleaned the bathroom counter before bed.
Day Two, we cleaned the counter + picked up 5 things.
Day three, we did one and two and added washing the dishes before bed.
Simply. Best. Experience. Ever.
I tell you what, this changed my life. After day one, I went to my wife and asked for forgiveness for my frustration around organization and cleaning around the house. After Alejandra’s lessons it totally opened my eyes to where I am missing in my organization at my desk, in my bathroom, at the kitchen sink and places that I could really take ground in improving there.
I feel so much more organized on a daily basis by doing these few things and have a new appreciation for organization. Now I need to find someone who organizes desks and garages.
Looks like she’s already got a system for that!
Thank you Alejandra, preciate your help.
Link to the site here.
The Pixar Pitch, lately made very popular by Dan Pink in his book To Sell Is Human, is a great way for you to find a narrative, a storyline, in your business.
Here’s the script for you to try:
Jay Connor of Working Differently gives this example of a plot for Finding Nemo:
1. Once upon a time there was a widowed fish, named Marlin, who was extremely protective of his only son, Nemo.
2. Every day Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away.
3. One day in an act of defiance, Nemo ignores his father’s warnings and swims into the open water.
4. Because of that he is captured by a diver and ends up in the fish tank of a dentist in Sydney.
5. Because of that Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way.
6. Until finally Marlin and Nemo find each other, reunite and learn that love depends on trust.
Subject line: Best person to talk with for new climbing gear?
Hey John <store owner>,
Fan of your store and the fact your founder and I both do jewelry making
Noticed you didn’t have any belay glasses, which are becoming super popular with climbers.
Love to see if this makes sense for your store. Other climbing stores are seeing promising results with it.
How’s this Thursday 4pm CST for a quick 7-minute call to see if this makes sense for your store?
What is strategy? What is social strategy? What is digital strategy? I’m asked this at least once a week, and my usual response, “I know, right!” Tough terms to define, but more so to understand the expectations in the person’s head asking the question. Great strategy is understanding your expectations, and working to at least achieve them, if not to exceed them.
Good subject matter today though, with the turn of the interwebs. In a book called The Big Rich By Brian Burrough about the turn of the 20th century, the drilling of “Spindle Top”, the discovery of oil in Texas there is the discovery of resources then the creation of wealth so vast and enormous that they began to define politics, education and business. I keep having flashes to the monumental shifts that are occurring in business right before our very eyes. Major shifts in the music industry, book publishing, news, technology, communication and more have occurred in the last fifteen to twenty years similar to the shifts at the turn of the century around energy, ie. oil, then production of cars, and on to the obsolesce of horses as a mode of transportation.
In this mix of business models and investments, we easily lose sight of the goal. Truly helping people. We worry so much today about buzzwords and disruption that I feel like we put the cart before the horse.
I think the #1 point to any strategy is putting the customer first. Starting with this, you can center all interactions, sales, marketing and promotion around the experience the customer has. First reviewing, then refining, then optimizing and reworking the process. Customer experience is definitely a journey and not a destination. It’s about putting the customer at the center, creating human interactions and moving in a manner that is honest, respectful and beneficial.